MANILA, Philippines, 18 March 2025 – A new digital insurance plan, InstaProtect, is making financial protection accessible to more Filipinos than ever before. Developed by BPI AIA, the strategic alliance between Bank of the Philippine Islands and AIA Philippines, InstaProtect is a yearly renewable term plan offering simple and accessible coverage. Available digitally, it provides a convenient way for BPI customers to secure themselves and their families against life's uncertainties.
Starting at just Php488.00, the plan offers a range of easy-to-understand pre-defined packages catering to various needs, including life insurance, critical illness coverage, accident protection, and a combination of benefits. The one-time annual premium makes securing essential coverage even more accessible. This budget-friendly approach eliminates the complexity often associated with insurance, making it easy for anyone to find a coverage option that fits their budget.
“We are excited to offer another product that helps protect more Filipinos,” said Karen Custodia, Chief Executive Officer of BPI AIA. "We saw the success of PamilyaProtect, our first-of-its-kind affordable insurance made available via Messenger in 2022. Now, we have InstaProtect, a microinsurance that offers even greater value and provides more flexibility in terms of coverage and premium.”
Designed for the everyday consumer, InstaProtect makes purchasing life insurance simple and accessible – allowing anyone to apply in just minutes, directly from their phone, at their convenience. This innovative approach aligns with the company's commitment to leveraging technology to enhance customer experience and bring insurance within reach of more people.
InstaProtect is designed specifically for hard-working Filipinos, including those in entry-level positions, gig economy roles, and those who are the primary financial providers for their families. Whether you're a cashier, a sales associate, a content creator, or a teacher, InstaProtect offers a simple and budget-friendly way to secure a financial future.
"We believe that financial security should be a right, not a privilege," Custodia added. "This plan offers a simple, budget-friendly, and straightforward way for Filipinos to protect their loved ones, knowing that a sudden illness or accident won't derail their financial stability.”
BPI AIA recognizes the financial vulnerabilities faced by many working Filipinos, especially those with families to support. InstaProtect aims to bridge the protection gap by offering an economical solution that fits within tight budgets. The product offers peace of mind, reflecting the core mission of making financial security accessible to everyone.
InstaProtect is now available and can be purchased through the BPI AIA website. Visit https://www.bpi-aia.com.ph/en/our-products/protection/instaprotect?cmpid=bpiaia-dm-ref-others-pr_ip2025 today and learn more about InstaProtect's flexible coverage and premium options, and secure your future.
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About BPI AIA
BPI AIA LIFE ASSURANCE CORPORATION is a strategic alliance between two leading companies in the country – Bank of the Philippine Islands (BPI) and AIA Philippines Life and General Insurance Company, Inc. (AIA Philippines). BPI is a leading universal bank with over 170 years of experience in the local banking industry and an extensive branch network of more than 850 branches and 2,500 ATMs and CAMs. AIA Philippines is the premier life insurance company in the country and the market leader for over 70 years.
BPI AIA’s professional and expertly trained Sales Executives are assigned in BPI branches nationwide or work remotely using digital tools to render financial advisory services that address customers' financial and protection needs. With the combined expertise and resources of the two trusted companies, BPI AIA policyholders are assured that their insurance is backed by financial strength and stability.
With the combined expertise and resources of the two trusted companies, BPI AIA policyholders are assured that their insurance is backed by financial strength and stability.
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